General Data Protection Regulation (GDPR) & California Consumer Privacy Act (CCPA)
What is it?
The General Data Protection Regulation (GDPR), is a European privacy law approved by the European Commission in 2016 and will go into effect May 25th 2018. The GDPR will replace a prior European Union privacy directive known as Directive 95/46/EC which has been the basis of European data protection law since 1995. The GDPR is an attempt to strengthen, and modernize EU data protection law and enhance individual rights and freedoms, consistent with the European understanding of privacy as a fundamental human right. The GDPR regulates, among other things, how individuals and organizations may obtain, use, store, and remove personal data. In a nutshell, it's giving EU citizens and residents control over their personal data while simplifying the regulatory environment for international business that takes place in the EU.
Many other countries and jurisdictions are following suit with similar privacy laws like the California Consumer Privacy Act (CCPA).
The Data Protection Principles include requirements such as:
- Personal data collected must be processed in a fair, legal, and transparent way and should only be used in a way that a person would reasonably expect.
- Personal data should only be collected to fulfill a specific purpose and it should only be used for that purpose. Organizations must specify why they need the personal data when they collect it.
- Personal data should be held no longer than necessary to fulfill its purpose.
- People covered by the GDPR have the right to access their own personal data. They can also request a copy of their data, and that their data be updated, deleted, restricted, or moved to another organization.
Why is it important?
GDPR adds some new requirements regarding how companies should protect individuals' personal data that they collect and process. It also raises the stakes for compliance by increasing enforcement and imposing greater fines for breach. Beyond these facts it's simply the right thing to do. At Lennd we strongly believe that your data privacy is very important and we already have solid security and privacy practices in place that go beyond the requirements of this new regulation.
Data Processing Addendum
We offer a data processing addendum (DPA) for our customers who collect data from folks in the EU. Our DPA offers contractual terms that meet GDPR requirements and that reflect our data privacy and security commitments to our customers.
Training and Awareness
We've formed a core privacy team of leaders from each area of the Lennd business, headed by our internal Data Protection Officer (DPO). The representatives in this group are the project managers who will ensure all the requirements of GDPR are covered from Marketing to Engineering. This team is responsible for developing the Lennd GDPR awareness training program and validating that everyone at Lennd understands and kept up to date on the current regulation.
Consent
We've updated our cookie policy to provide you with complete transparency into what is being set when you visit our site and how it's being used. On our cookie policy page you can also read about steps you can take in order to control how your browser handles cookies.
Data Inventory
We have reviewed and identified all the areas of Lennd where we are collecting and processing customer data; categorizing and taking inventory of everything from cookies to help desk conversations. Using this matrix we have validated our legal basis for collecting and processing personal data and double checked that we are apply the appropriate security and privacy safeguards across our entire infrastructure and software ecosystem. Our Privacy Policy identifies what we are doing with the data we collect and how we manage consent.
Updates to our third party vendor contracts
We are in the process of reviewing our list of 3rd party vendors and performing a deep review of their GDPR compliance. We already have DPAs in place with most of our vendors who offer a signed version.
Clear and concise terms of service and privacy policy
At Lennd we practice transparency internally and we believe that transparency extends to our customers. With our updated Terms of Service and Privacy Policy we openly describe what personal data we are collecting, processing, why, how we use it, who we share it with and how long we store it. We have always made an effort to keep the language in our Terms of Service and Privacy Policy as clear as possible and we have updated these notices to describe how we are respecting and protecting your personal data.
Individual Data Subject's Rights - Data Access, Portability and Deletion
We are committed to helping our customers meet the data subject rights requirements of GDPR. Lennd processes or stores all personal data in fully vetted, DPA compliant vendors. We are aware that if you are working with EU customers, you need to be able to provide them with the ability to access, update, retrieve and remove personal data. We got you! We've been set up as self service from the start and have always given you access to your data and your customers data. You can search for and delete any end users account through your Event UI. If you need to export your end users data in a computer readable format you are able to do so through your Event as well. Our customer support team is here for you to answer any questions you might have.
Risk Assessment (data protection impact assessments)
Having a managed data protection impact assessment (DPIA) process is a requirement for GPDR. A DPIA process is simply a way to help us identify and minimize the data protection risks of a project. The Lennd engineering team has always undergone security and privacy due diligence when making tooling and implementation decisions, so this requirement is an easy one for us. Any time we introduce a change to the way we handle personal data, we spend time discussing the potential impact on customers of Lennd and possible privacy and security risks to personal data. If any risk is identified, no matter how small, our product and engineering teams collaborate on a solution that will mitigate the data privacy and security risk to anyone who interacts with the Lennd platform. We will continue to execute this risk assessment process as we expand the Lennd offerings.
Breach Management
We already have a breach management and communication plan in place to support the requirements of HIPAA have updated this existing process to comply with the GDPR regulations concerning the escalation process and requirements for data subject notification.
We are here for you
We are working with our customers to answer any questions and address any concerns regarding how we protect their personal data with regards GDPR and other policies. If you have any questions, please don't hesitate to reach out.
Last Modified: January 20, 2019